How We're Building Products That Make a Difference
February 28, 2025 • By Michael Hallmark

Discover our approach to creating software that solves real-world problems.
Product development at Octate begins and ends with the customer. Our methodology centers on understanding the genuine challenges businesses face and designing solutions that address root causes rather than symptoms.
Customer Immersion
We recently revamped our product development cycle to include 'customer immersion days,' where our developers and designers spend time on-site with users, observing their workflows and pain points firsthand. This practice has led to several breakthrough innovations that competitors missed.
Development Principles
- Customer-centric design
- Sustainability focus
- Future-proof solutions
- Iterative development
- Cross-functional teams
Another key differentiator is our focus on sustainability and long-term impact. We evaluate potential features not just on immediate business value but on how they might evolve to address future challenges as markets and technologies change.
Michael Hallmark
Author